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by Steffen Achenbach : Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?

ISBN : # | Date : 2014-06-06

Description :

PDF-651a0 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, South Bank University London, course: International Business Social & Digital Media Strategy, language: English, abstract: Internet technology has greatly changed in form over the past few years. What was once mainly used as a source of informat… Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?


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Strategies That Win Sales Organizations PDF 381174349

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by Mark Marone : Strategies That Win Sales: Best Practices of the World’s Leading Organizations

ISBN : #0793188601 | Date : 2005-01-01

Description :

PDF-8d43b | As senior managers at AchieveGlobal, one of the world’s leading sales organizations, the authors know what it takes for companies to position themselves for growth. Today’s complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. … Strategies That Win Sales: Best Practices of the World’s Leading Organizations


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: Handbook of Asian Finance: REITs, Trading, and Fund Performance, Volume 2

ISBN : #0128009861 | Date : 2014-06-11

Description :

PDF-a0732 | Participants in Asian financial markets have witnessed the unprecedented growth and sophistication of their investments since the 1997 crisis. Handbook of Asian Finance: REITs, Trading, and Fund Performance analyzes the forces behind these growth rates. Insights into banking, fund performance, and the effects of trading technologies for practitioners to tax evasion, market manipulation, and corpor… Handbook of Asian Finance: REITs, Trading, and Fund Performance, Volume 2


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by Marvin C. Sadovsky : Selling the Way Your Customer Buys: Understand Your Prospects Unspoken Needs and Close Every Sale

ISBN : #0814478891 | Date : 2005-10-08

Description :

PDF-f1ac8 | Imagine the number of sales you could close if you developed “deep rapport” with each of your clients! You can actually tap into a client’s unconscious thought patterns, and Selling the Way Your Customer Buys shows you how. By following this revolutionary new selling system, you’ll learn to ask the right answers and read each person’s motivations, desires and buying behavior…. Selling the Way Your Customer Buys: Understand Your Prospects Unspoken Needs and Close Every Sale


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by Thomas L. Harris : The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)

ISBN : #0471618853 | Date : 1991-02-07

Description :

PDF-0b689 | The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer’s mind and heart and build strong consumer awareness and preference. However, in today’s “overcommunicated” society, mass and even target advertising lose some of their cost-effectiveness. That’s where “marketing public relations” (MPR) comes in, making the most of the… The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)


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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science) PDF




: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science)

ISBN : #3319500066 | Date : 2017-02-01

Description :

PDF-fa1dc | This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketi… The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science)


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by Brian Mahoney : BeeKeeping Business Free Online Advertising Video Marketing Strategy Book: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now!

ISBN : #1541388259 | Date : 2016-12-31

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by Brian Mahoney : Urgent Care Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!

ISBN : #1542527473 | Date : 2017-01-13

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[Pub.27EGz] Urgent Care Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now! PDF | by Brian Mahoney


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Emerging High Tech Consumer Marketing Implications PDF 44933d8ba

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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications PDF




by Allan Reddy : The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications

ISBN : #1567200729 | Date : 1997-07-16

Description :

PDF-f2a10 | Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and i… The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications


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by Mike Wright : Marketing Financial Services (Marketing Series)

ISBN : #0750622474 | Date : 1995-11-11

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PDF-9b45d | Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, ‘Marketing Financial Services’ is ideal for students on … Marketing Financial Services (Marketing Series)


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Marketing Financial Services (Marketing Series) by by Mike Wright

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HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

ISBN : #1633694585 | Date : 2013-03-12

Description :

PDF-26f9a | Learn why bad decisions happen to good managers―and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and… HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)


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by Chuck Wall : Customer CEO: How to Profit from the Power of Your Customers

ISBN : #1937134377 | Date : 2013-05-09

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PDF-fbbc0 | Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly ad… Customer CEO: How to Profit from the Power of Your Customers


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by J. Paul/ Olson, Jerry C. Peter : Consumer Behaviorand Marketing Strategy

ISBN : # | Date : 2007-01-16

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PDF-62f82 | … Consumer Behaviorand Marketing Strategy


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Think & Win Bids: Winning High-Value, High-Stakes Bids Through Superior Questioning, Listening and Thinking Skills PDF




by Jordan Kelly : Think & Win Bids: Winning High-Value, High-Stakes Bids Through Superior Questioning, Listening and Thinking Skills

ISBN : #0987153749 | Date : 2012-04

Description :

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Think & Win Bids: Winning High-Value, High-Stakes Bids Through Superior Questioning, Listening and Thinking Skills by by Jordan Kelly

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Perspectives Consumer Choice Behavior Action PDF 796725b78

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency PDF




by Gordon R. Foxall : Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

ISBN : #1137501197 | Date : 2016-10-12

Description :

PDF-cf88d | Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers ofte… Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency


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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency by by Gordon R. Foxall

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