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by Paco Underhill : Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

ISBN : #1416595244 | Date : 2008-12-30

Description :

PDF-8ca63 | Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.This enlightening edition includes new … Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond


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Mapping Experiences Complete Creating Blueprints PDF Fa946d2f8

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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams PDF




by James Kalbach : Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

ISBN : #1491923539 | Date : 2016-05-05

Description :

PDF-20a32 | Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, … Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams


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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by by James Kalbach

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HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads) PDF




by Harvard Business Review : HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)

ISBN : #163369464X | Date : 2015-05-05

Description :

PDF-3f2c1 | A year’s worth of management wisdom, all in one place.We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and i… HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)


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[Pub.76ktW] HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads) PDF | by Harvard Business Review


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Future Private Equity Beyond Buyout Ebook PDF 34300eba2

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The Future of Private Equity: Beyond the Mega Buyout PDF




by Mark Bishop : The Future of Private Equity: Beyond the Mega Buyout

ISBN : # | Date : 2012-10-02

Description :

PDF-f2038 | The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some of the most respected and innovative firms, give rare insights to the strategies that will drive this secretive sector over the next economic cycle…. The Future of Private Equity: Beyond the Mega Buyout


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[Pub.78xGT] The Future of Private Equity: Beyond the Mega Buyout PDF | by Mark Bishop


The Future of Private Equity: Beyond the Mega Buyout by by Mark Bishop

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Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy) PDF




by Larry L. Coffman : Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy)

ISBN : #0471011614 | Date : 1986-07-31

Description :

PDF-a13f1 | A concise “how-to” handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you’ve covered every base in developing and implementing a promotion plan. In… Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy)


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[Pub.29pqh] Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy) PDF | by Larry L. Coffman


Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy) by by Larry L. Coffman

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Disruptive Selling Approach Marketing Customer PDF B5cfca744

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Disruptive Selling: A New Approach to Sales, Marketing and Customer Service PDF




by Patrick Maes : Disruptive Selling: A New Approach to Sales, Marketing and Customer Service

ISBN : #9401435170 | Date : 2016-11-04

Description :

PDF-f3f45 | -Authored by Patrick Maes, founder of CPI Consulting, one of the premier Consulting groups in the world today, responsible for fine-tuning and boosting sales for a wide array of companies.-Perfect handbook for startups and old business alike, offering a new approach to sales, marketing and customer service in the new digital age. Disruptive Selling helps companies to transform to the new age of se… Disruptive Selling: A New Approach to Sales, Marketing and Customer Service


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Disruptive Selling: A New Approach to Sales, Marketing and Customer Service by by Patrick Maes

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Renaissance Society Individual Control Business PDF 262b3c7db

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The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business PDF




by Rolf Jensen : The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business

ISBN : #0071806059 | Date : 2013-04-30

Description :

PDF-7475d | A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently “between dreams.” We’ve managed to achieve many of our material goals, only to face ever-growing global competition in … The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business


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The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business by by Rolf Jensen

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Strategy Marketing Marks Study Guides PDF 7b3539d44

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Strategy and Marketing (Good Mark’s Study Guides) PDF




: Strategy and Marketing (Good Mark’s Study Guides)

ISBN : #9810804032 | Date : 2008-04-01

Description :

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Organizations Face Crisis Managing Stakeholders PDF 2627c283d

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Organizations in the Face of Crisis: Managing the Brand and Stakeholders PDF




by D. Tafoya : Organizations in the Face of Crisis: Managing the Brand and Stakeholders

ISBN : #1349455296 | Date : 2013-03-20

Description :

PDF-fdd30 | Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects…. Organizations in the Face of Crisis: Managing the Brand and Stakeholders


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[Pub.79SaP] Organizations in the Face of Crisis: Managing the Brand and Stakeholders PDF | by D. Tafoya


Organizations in the Face of Crisis: Managing the Brand and Stakeholders by by D. Tafoya

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Konzentration Sortimentsbuchhandel Diagnose Prognose Handlungsempfehlungen PDF A84ab3e5a

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Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition) PDF




by Kerstin Emrich : Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition)

ISBN : #383492458X | Date : 2011-01-13

Description :

PDF-ec0ec | Kerstin Emrich untersucht die Ursachen und Auswirkungen des Konzentrationsprozesses für den Bucheinzelhandel auf der Basis einer umfassenden Markt- und Wettbewerbsanalyse. Neben grundlegenden Strategien und Lösungsansätzen präsentiert die Autorin mit dem Convenience-Konzept eine konkrete, innovative Betriebsform…. Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition)


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[Pub.36sia] Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition) PDF | by Kerstin Emrich


Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition) by by Kerstin Emrich

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International Marketing Strategies Build Market PDF 3e188bfe9

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by Erik Wiklund : International Marketing Strategies: How to Build International Market Share

ISBN : #0071003371 | Date : 1987-07-01

Description :

PDF-01f52 | … International Marketing Strategies: How to Build International Market Share


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International Marketing Strategies: How to Build International Market Share by by Erik Wiklund

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by Walker : Ri Im+DD Marketing Strategy

ISBN : #0256261199 | Date : 1998-10-01

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PDF-871c3 | … Ri Im+DD Marketing Strategy


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Ri Im+DD Marketing Strategy by by Walker

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Luxury Lies Marketing Shattering Illusions PDF 5df82bc01

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand PDF




by M. Sicard : Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

ISBN : #1137264683 | Date : 2013-12-11

Description :

PDF-b95f2 | Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy… Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand


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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand by by M. Sicard

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Promotional Strategy Engel PDF 2134b8272

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Promotional Strategy PDF




by Engel : Promotional Strategy

ISBN : #0256122415 | Date : 1995-01-01

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PDF-a278b | … Promotional Strategy


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by ( MEI ) BI DE (Peter.J.P.) : Consumer behavior and marketing strategy – 9th Edition

ISBN : #7565401382 | Date : 2010-01-01

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