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by R. Orsato : Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

ISBN : #1349303348 | Date : 2016-01-19

Description :

PDF-235ec | By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: ‘when does it pay to be green?’ Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms…. Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)


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by Dave Kurlan : Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball

ISBN : #1420895664 | Date : 2005-11-22

Description :

PDF-26e16 | Baseline Selling – How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today’s sales “experts” with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most… Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball


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[Pub.99kRd] Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball PDF | by Dave Kurlan


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Blue Ocean Strategy Relationship Management PDF 6de056c51

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Blue Ocean Strategy – An insight into the Future of Customer Relationship Management PDF




by Christian Gondek : Blue Ocean Strategy – An insight into the Future of Customer Relationship Management

ISBN : #3656008574 | Date : 2011-12-22

Description :

PDF-94a1f | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, course: Strategic Management, language: English, abstract: This paper contains a Strategic Management Assignment written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply the … Blue Ocean Strategy – An insight into the Future of Customer Relationship Management


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Mobile Commerce Grundlangen GeschA4ftsmodelle Erfolgsfaktoren PDF A72928b52

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Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition) PDF




: Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)

ISBN : #3409119051 | Date : 2001-11-29

Description :

PDF-61340 | Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukünftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien für das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lektüre mit vielen Praxisbeispielen…. Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)


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Marketing FBCr High Tech Unternehmen Technologiezyklen Beeinflussen PDF B89511cde

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Marketing für High-Tech-Unternehmen: Wie Sie Markt- und Technologiezyklen strategisch nutzen und beeinflussen (German Edition) PDF




by Sebastian Grimm : Marketing für High-Tech-Unternehmen: Wie Sie Markt- und Technologiezyklen strategisch nutzen und beeinflussen (German Edition)

ISBN : #3322908941 | Date : 2012-05-27

Description :

PDF-767ca | Der Autor zeigt, wie Hochtechnologie-Unternehmen mit strategischem Marketing leichter Neukunden gewinnen, ihren Umsatz steigern und gleichzeitig die Kosten senken. Mit zahlreichen Praxisbeispielen aus den High-Tech-Branchen…. Marketing für High-Tech-Unternehmen: Wie Sie Markt- und Technologiezyklen strategisch nutzen und beeinflussen (German Edition)


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[Pub.02nho] Marketing für High-Tech-Unternehmen: Wie Sie Markt- und Technologiezyklen strategisch nutzen und beeinflussen (German Edition) PDF | by Sebastian Grimm


Marketing für High-Tech-Unternehmen: Wie Sie Markt- und Technologiezyklen strategisch nutzen und beeinflussen (German Edition) by by Sebastian Grimm

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Marketing Management Douglas J Dalrymple PDF Df6636b6a

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Marketing Management – Text and Cases PDF




by Douglas J. Dalrymple : Marketing Management – Text and Cases

ISBN : #0471600024 | Date : 1995-01-05

Description :

PDF-4f0c7 | Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both m… Marketing Management – Text and Cases


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Marketing Management – Text and Cases by by Douglas J. Dalrymple

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Marketing Planning Strategy Peter Reed PDF 827c30342

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Marketing Planning and Strategy PDF




by Peter Reed : Marketing Planning and Strategy

ISBN : #0729512673 | Date : 1992-12-31

Description :

PDF-7083c | … Marketing Planning and Strategy


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Marketing Planning and Strategy by by Peter Reed

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Five Keys Understanding Marketplace PDF 3a526a9d2

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by Jim Rohn : The Five Keys to Understanding the Marketplace

ISBN : # | Date : 2006-07-24

Description :

PDF-1ce4a | For professional and personal development, this audio program will play a pivotal role in developing your skills and life philosophy. Millions of people have benefited from the timeless wisdom from this masterful communicator. Add it to your audio collection today.The man many consider to be America’s Foremost Business Philosopher, has been sharing his success principles and strategies for more th… The Five Keys to Understanding the Marketplace


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The Five Keys to Understanding the Marketplace by by Jim Rohn

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Brand Warriors Fiona Gilmore PDF 2a6ff09d3

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Brand Warriors PDF




: Brand Warriors

ISBN : #0006388922 | Date : 1998-10-01

Description :

PDF-7ffc0 | Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand — if th… Brand Warriors


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Brand Warriors by

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Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg) PDF




by Jason Kelly : Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)

ISBN : #1118914597 | Date : 2016-04-25

Description :

PDF-8cf27 | Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who’s driving it, who’s paying for it, and who’s profiting. Bloomberg’s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, explor… Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)


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Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg) by by Jason Kelly

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by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

Description :

PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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Marketing Through Turbulent Times by by Jenny Darroch

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Navigating New Retail Landscape Developments PDF 77ed66e02

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Navigating the New Retail Landscape: A Guide to Current Trends and Developments PDF




by Alan Treadgold : Navigating the New Retail Landscape: A Guide to Current Trends and Developments

ISBN : #0198745753 | Date : 2016-08-30

Description :

PDF-67b73 | The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retai… Navigating the New Retail Landscape: A Guide to Current Trends and Developments


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Navigating the New Retail Landscape: A Guide to Current Trends and Developments by by Alan Treadgold

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Summary Review Analysis Shell Moussas Ebook PDF 3a526a9d2

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Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book PDF




by BusinessNews Publishing : Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-29558 | The must-read summary of G. Richard Shell and Mario Moussa’s book: “The Art of Woo: Using Strategic Persuasion to Sell Your Ideas”.This complete summary of the ideas from G. Richard Shell and Mario Moussa’s book “The Art of Woo” shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling… Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book


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[Pub.81dqk] Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book PDF | by BusinessNews Publishing


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Teaching Consumer Competences Strategy Education PDF D2726d2dc

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Teaching Consumer Competences: A Strategy for Consumer Education PDF




: Teaching Consumer Competences: A Strategy for Consumer Education

ISBN : #9289319550 | Date : 2009-12

Description :

PDF-cb30b | … Teaching Consumer Competences: A Strategy for Consumer Education


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Teaching Consumer Competences: A Strategy for Consumer Education by

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Entrepreneur Magazine Guide Integrated Marketing PDF F06709f64

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Entrepreneur Magazine: Guide to Integrated Marketing PDF




by Jeanette Smith : Entrepreneur Magazine: Guide to Integrated Marketing

ISBN : #0471124397 | Date : 1996-08-02

Description :

PDF-c5a78 | Big-business marketing on a small-business budget! Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring! The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bestselling marketing guru Jeanette Smith uses real-li… Entrepreneur Magazine: Guide to Integrated Marketing


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[Pub.58Orv] Entrepreneur Magazine: Guide to Integrated Marketing PDF | by Jeanette Smith


Entrepreneur Magazine: Guide to Integrated Marketing by by Jeanette Smith

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